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Complying with Data Privacy Laws

At Proxima Analytics, we are committed to protecting the digital privacy of all website visitors. We understand that privacy is a fundamental right and strive to uphold it in all aspects of our business, including the design and functionality of our software.

Unlike other web analytics solutions, we do not collect personal information about users or track their online activities across the internet. Instead, we use fully anonymised and privacy-compliant methods to operate our service ethically. Our analytics dashboard only displays data in aggregate, ensuring that individual user data is not revealed.

We are proud of our commitment to privacy and have transparently documented the entire data journey that occurs when a website using our software is visited. Trust us to uphold your right to privacy and protect your data.

At Proxima Analytics, we are dedicated to ensuring the privacy of all internet users, including those who visit websites using our software. Our business model prioritises digital privacy and we aim to create a more ethical and compliant internet for all. We believe that people should feel free to be themselves online without fear of tracking or monitoring from businesses. That's why we make every effort to adhere to global privacy laws and regulations.

More specifically Proxima is compliant with the following privacy laws / policies:

Complying with Global Privacy Regulations for Website Analytics

It's important to consider privacy laws like GDPR, CCPA, and PECR when using website analytics software. Some software tracks personally identifiable information, like IP addresses and geolocation, which can be creepy and may create legal ramifications if privacy policies are not clearly outlined.

On the other hand, Proxima Analytics, we prioritise the privacy of website visitors. While we do track website usage for our customers, we do so in a way that does not collect unnecessary personal data from visitors. We do not expose, correlate, or track any personal or identifiable data.

Personally identifiable information is particularly relevant when it comes to privacy laws that are being enforced and used as the basis for lawsuits around the world. It's crucial to choose website analytics software that respects the privacy of its users.

What Data Do We Collect and Why?

Our focus at Proxima is to collect only the data that is necessary to provide you with the service you signed up for. We do not collect personal information about your visitors, and the data we do collect is not linked to any specific individual or used to track someone across multiple sites. We have detailed the entire process of how we handle website traffic in our comprehensive data journey.

Managing Cookies and Monitoring in Proxima Analytics

Cookies are small text files that are stored on your computer or device when you visit a website. They are used to remember certain information about your visit, such as your preferences or settings. This allows the website to personalise your experience and provide you with features that are tailored to your interests.

There are two types of cookies: session cookies and persistent cookies. Session cookies are temporary and are deleted when you close your web browser. Persistent cookies, on the other hand, remain on your computer or device until they expire or are manually deleted.

While cookies are essential for many features on the internet, they can also be used for non-essential or even nefarious purposes, such as tracking your online activity with targeted ads. While targeted ads are not necessarily illegal, they can be invasive and annoying.

At Proxima Analytics, we don't use cookies and have developed a cookie-free analytics method to offer analytics without invading user privacy.

Google Analytics and Its Reliance on Cookies

Google Analytics relies on the use of cookies to track website visitors' activity and identify them across multiple browsing sessions. Additionally, Google's services, such as Gmail, YouTube, Google Docs, and Google Maps, are connected through a network called the "G-economy," which allows for the sharing of user data for a more “personalised experience”. However, this also enables Google to track users across the web.

Even if Google Analytics were to switch from cookies to a different method of tracking, such as localStorage, it would still need to obtain express consent from users in order to comply with privacy laws. This is because any form of tracking, whether it be through cookies or another method, involves the collection of personal data from visitors.

In addition to complying with privacy laws, websites and businesses using Google Analytics must also adhere to certain requirements in their privacy policies. For example, they must provide clear and comprehensive notice of any cookies or identifiers used to collect data, as well as any additional data collection if features like demographic or re-marketing data are enabled. These notices must be provided to all website visitors in a transparent manner.

Google Analytics may comply with GDPR, CCPA, and PECR, but it requires a lot of effort and possibly legal support to do so. This is due to the fact that Google Analytics collects a significant amount of personal data from website visitors, which must be properly disclosed and requires express consent to use users’ cookies and local storage, as well as to collect, share, and use personal data for personalised ads. Also, according to various rulings, Google Analytics may not be compliant with GDPR regulations. The French data protection authority, CNIL, has provided a summary of the issues surrounding Google Analytics and GDPR on their website. On the other hand, Proxima Analytics is designed to protect user privacy and automatically comply with privacy laws. While you can mention Proxima Analytics in your privacy policy and note that we track anonymously, you do not need to display consent notices on your website. Proxima is therefore a more convenient and privacy-focused alternative to Google Analytics. Overall, Proxima is one of the best privacy-focused web analytics software available.

Who Owns the Data Collected through Your Website Analytics?

With Proxima Analytics, you are the owner of all data that is collected for your website. This data is securely stored on our EU-based servers, and you have complete control and ownership over it. We will never share or sell your website data for any reason, and we do not provide it to any third parties. Our business model is centered around selling software, not data or user trends. When you pay for a Proxima Analytics plan, you are paying for access to the analytics data that we collect. We do not need to sell data to advertisers because it is not how we sponsor ourselves.

Proxima Analytics is designed with website visitor privacy in mind, so you can focus on providing a seamless user experience without the need for consent forms or complicated privacy policies. Our software ensures that visitors can use your website without any distractions or interruptions, while also adhering to GDPR, CCPA, and PECR regulations. We believe that our commitment to privacy enhances the overall web experience for all users.