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Proxima Analytics vs. Other Web Analytics Tools

The analytics industry is vast and affects just about everyone with an online presence. It's important to choose a solution that fits your needs, values, and budget. At Proxima Analytics, we respect and acknowledge the hard work and innovation of other solutions out there.

In this article, we'll be using Proxima Analytics as a reference to compare to other options on the market. We'll cover the features, privacy policies, and pricing of each solution to help you make an informed decision about which analytics tool is right for you. We hope this comparison helps you find the best fit for your website and business goals.

Quick Look: Proxima vs Other Analytics Tools

OthersProxima Analytics
Ease of Use🤏🎉
Open Source🔒🔑
Privacy First🤔🥳
Based in the EU🌍🇪🇺

Built for Ease of Use

When we set out to build Proxima Analytics, we had one goal in mind: to make it as easy to use as possible. We wanted to create a simple, intuitive dashboard that would allow users to quickly and easily access the data they needed. We also wanted to provide tons of integrations to make it easy to connect Proxima Analytics with the other tools you use. Finally, we made sure to provide thorough documentation so that you could get up and running with Proxima Analytics as quickly as possible.

Unfortunately, not all web analytics tools are built with simplicity in mind. Some can be confusing and hard to navigate, with cluttered dashboards and lack of clear documentation. This can be frustrating for users and make it difficult to get the most out of the tool. We believe that analytics should be accessible to everyone, not just those with technical expertise. That's why we've worked hard to make Proxima Analytics as easy to use as possible, so that you can focus on what matters most: analyzing your data and making informed decisions.

A Refreshingly Simple Design

We believe that design matters, period. That's why we've worked hard to create a refreshingly simple and clean interface that is easy on the eyes and a pleasure to use. We've followed minimalistic design principles and decluttered heavy, complex graphs in favor of a more streamlined approach. We've also made sure to consider accessibility in our design choices, so that our tool is easy to use for everyone.

In contrast, some web analytics tools out there can be overwhelming, with cluttered interfaces and an overuse of graphs and charts. This can make it difficult to quickly and easily understand your data, and can be frustrating for users. We believe that analytics should be accessible and easy to understand, not just for those with technical expertise. That's why we've put so much effort into creating a simple and intuitive design for Proxima Analytics. We hope you find it as refreshing as we do

Open Source and Self Hosted

As a privacy first web analytics tool, we believe it's important for Proxima Analytics to be open source and self hosted. Open source code means transparency, and transparency is key to building trust, especially when it comes to tools that prioritize privacy. When our code is open, users can see exactly how we handle their data and can feel confident that we are doing everything we can to protect their privacy.

The self hosting option is also important for small businesses or individuals who want to have complete control over their data. By self hosting Proxima Analytics, they can ensure that their data stays within their own infrastructure and isn't shared with third parties. And because we offer our self hosting option to people all around the world, we hope to provide a privacy-focused analytics solution that is accessible beyond financial barriers.

Unfortunately, not all web analytics tools prioritize transparency and user control in the same way. Some are closed source and rely on third party services to store and process data, which can be a concern for those who value privacy.

Privacy First by Design

At Proxima Analytics, we are committed to being a privacy first web analytics tool. We believe that our users have the right to control their own data and decide what information is collected and how it is used. That's why we give our users the option to toggle on and off the tracking of various metrics, such as location, device information, and browser information. This allows them to customize their privacy settings to suit their needs and preferences.

We've also worked hard to provide returning visitors metrics without compromising privacy. While the technique of hashing user information is widely used in the industry, we've managed to implement it in a way that protects the privacy of our users.

And we've worked with our legal team to ensure that our privacy policies are compliant with the laws and regulations of the EU, US, UK, Switzerland, Canada, New Zealand, and other countries. We believe that it's important to provide a solution that is both privacy-focused and legally compliant.

Based in the EU

As more and more companies collect and analyse data from users, it is increasingly important to ensure that this data is handled responsibly and ethically. At Proxima Analytics, we take this responsibility seriously and have worked hard to design and operate our infrastructure in a way that prioritizes data privacy and security.

One key aspect of this is our decision to exclusively host our servers and other infrastructure components with companies that are based in the EU. This means that we are subject to strict legal frameworks and privacy laws that are designed to protect the rights and interests of our users. By hosting our infrastructure in the EU, we are able to ensure that our users' data is handled in a way that is compliant with these laws and regulations.

In addition to being compliant with EU privacy laws, we have also worked hard to scale our infrastructure appropriately. This involves ensuring that our servers and other components are able to handle the demands of our service, while also maintaining high levels of security and privacy. We are constantly evaluating and improving our hosting providers to ensure that they meet our standards for reliability, security, and compliance with EU privacy laws.

Another important aspect of our infrastructure is that we do not use any external providers for our services. This means that all of our data remains within the EU and is not subject to the laws or practices of other countries. In contrast, some other analytics providers may use external providers for their databases or cloud services, which can expose user data to laws and practices that may not prioritize privacy and security. By hosting all of our services in-house and within the EU, we can ensure that our users' data is protected and their privacy is respected.


We believe that privacy should be a fundamental right for all, not just a luxury for those with large budgets. In an increasingly monetized world, we are committed to providing a free and open source web analytics tool that is accessible to everyone.

In addition to our free option, we also offer a paid plan for those who want to support our work and don't mind paying a little extra instead of running their own servers and databases. Our paid plans are affordable but not cheap, and we offer a generous trial period of 30 days. We believe that everyone should have access to quality web analytics services, and we strive to make our pricing as accessible as possible. While other analytics companies may prioritize maximizing profits, we are committed to providing an affordable service for all.

Final Thoughts

Proxima Analytics is an open source, ethical, and privacy-focused web analytics service that offers both self-hosted and cloud-hosted options. As a company, we are committed to creating a better and more transparent web for all users. We understand that other analytics providers may operate under similar business models, but we want to emphasize that our goal is not to accuse or blame any other providers for inconsistencies or legal gaps. Instead, we are focused on promoting our values and principles. By working together and focusing on these issues, we believe that we can create a more trustworthy online experience for all.